CHOOSE PLASTIC NEGATIVE
WITH NOVELTEA
Created to celebrate everyday magical moments
OUR PLASTIC NEGATIVE PROMISE
REMOVING TWICE AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“NOVELTEA - a drink that brings magic to the everyday and celebrates life’s wins. But our mission is not only to bring magic to consumers but also to our planet by carrying a Negative Plastic and Carbon Footprint. By partnering up with rePurpose Global we are able to go beyond our own waste footprint and get ahead on our quest to make the world a better one.”
— Lukas Passia and Vincent Efferoth, Co-Founders, Tea Venture Ltd.
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
We fund the elimination of twice as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Negative is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and build a more circular business and delivery model.
CELEBRATE EVERYDAY MAGICAL MOMENTS WITH A POSITIVE FOOTPRINT
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste which would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
33kgs of Plastic Waste Diverted From Oceans and Landfills Annually
40Waste Workers & Family Members Provided with Additional Income
16,646Single-Use Plastic Pouches Removed
From Nature
NOVELTEA’S PLASTIC NEGATIVE JOURNEY
STEP 1: SUSTAINABLE SOURCING
From sourcing to consumption and beyond, at NOVELTEA we ensure not only the sustainability of our products throughout the whole supply chain and logistics but also to give ideas to our consumers of how to avoid a negative impact on our planet.
STEP 2: THE PLASTIC NEGATIVE SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, NOVELTEA has gone Plastic Negative. Through our partnership, we go above and beyond by eliminating two times our plastic footprint, reversing the trajectory of the impact of plastic pollution. Time is not on our hands - and that’s why we need to do all we can to address this urgent challenge.
STEP 3: THE FINAL DESTINATION
Our annual goal is to reduce plastic as well as carbon consumption by 10% YoY. We are continuously investigating new methods and materials. To fulfill the current retail requirements, we still need to use plastic in our production and logistics, but we are optimistic that this may change with all these innovations coming up within the next 2 years.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
