GO PLASTIC NEUTRAL
WITH KEEKO
Love Your Smile, Naturally.
OUR PLASTIC NEUTRAL PROMISE
REMOVING AS MUCH PLASTIC FROM NATURE AS USED IN OUR PRODUCTS
“I believe that every business has a responsibility to leave a positive impact on the the lives of their customers. We started with a mission to develop fun and effective non toxic oral care, but we are always striving to do better. Being able to offer our products and do so in a sustainable way through our partnership with rePurpose Global is just the beginning of our journey.”
— Sabrina Jacquier Parr - Founder
HOW IT WORKS
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CALCULATE
The first step in our journey was to understand where we are at, in order to inform future action. We established our current plastic footprint and committed to pledging a percentage of every product purchase towards the removal of nature-bound plastic waste.
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FINANCE
We fund the elimination of as much plastic waste from oceans and landfills as we produce through our collaboration with vetted rePurpose Impact Projects, which are empowering waste workers to tackle plastic waste in local communities.
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REDUCE
Going Plastic Neutral is a continuous commitment, and that’s why we are working with rePurpose Global to develop a future roadmap reducing the use of virgin plastics in our products — and build a more circular business and delivery model.
CHANGING THE FUTURE,
ONE SMILE AT A TIME.
IMPACT THAT UNITES THE WORLD
When we choose to take action on our plastic waste, we create meaningful impact in a world without borders. We fund waste management facilities and empower local communities in geographies without the necessary infrastructure to remove, recover, and recycle plastic waste that would have otherwise remained in the environment for centuries.
SUPERCHARGING SYSTEMIC IMPACT
First, we work with vetted and experienced circular economy and waste management ventures. Next, we fund programs that enable these ventures to scale up plastic waste avoidance, removal, recovery, and recycling efforts. Finally, through thorough due diligence, we ensure adherence to global environmental and labor standards.
It takes an army to fight the ongoing plastic waste crisis, and with rePurpose Global, we are able to create tangible environmental and socio-economic impact. We’re not only helping remove plastic waste from the environment, but we’re also enabling steady livelihoods for forgotten waste workers across the globe.
2498kgs of Plastic Waste Diverted From Oceans And Landfills Annually
40Waste Workers & Family Members Provided With Additional Income
1,248,852Single-Use Plastic Pouches Removed From Nature
KEEKO’S
PLASTIC NEUTRAL JOURNEY
STEP 1: SUSTAINABLE SOURCING
Since its launch in 2016, Keeko has been dedicated to working with partners that employ fair labour practices & ethical principles in the sourcing and manufacturing of their products. The brand successfully launched their own recycling program in 2019 with Terracycle to easier facilitate the recycling of any branded oral care product with Australia.
STEP 2: THE PLASTIC NEUTRAL SHIFT
Building on rePurpose Global’s belief that businesses can positively impact the environment and society, Keeko has gone Plastic Neutral. Through our partnership, we are taking the first step to systemic environmental change — financing waste management infrastructure and empowering marginalized workers fighting the plastic waste crisis on the frontlines.
STEP 3: THE FINAL DESTINATION
Keeko continues to strive for greater sustainability both internally and externally. They are working to reduce as much plastic packaging as possible from their supply chain whilst simultaneously working to support projects like rePurpose Global, as well as local initiatives like Seed Mob, Australia's first indigenous led youth collective for climate change.
THIS IS HOW MUCH PLASTIC YOU
WASTE EVERY YEAR
The first step to real change always begins with understanding our existing reality. The way we live our lives today, we understand that it’s impossible to avoid plastic entirely. But with this simple survey, you can learn about your personal plastic consumption - and find yourself in the position to take action on it.
It’s a small step for you, and a significant leap for the planet.
ABOUT REPURPOSE GLOBAL
rePurpose Global is the world's leading Plastic Action Platform dedicated to reducing waste, reviving lives, and restoring nature's balance. Through our pioneering ecosystem of solutions that span across advisory, action, and advocacy, we help people and companies calculate, reduce, and offset their plastic footprint, while empowering grassroots innovators on the cutting edge of solving for our planet's future.
To date, we've created systemic change for people across 26 countries and hundreds of purposeful brands worldwide. On behalf of our global coalition, we eliminate millions of pounds of plastic waste from nature every year, and in doing so, positively impact the lives of 10,000+ marginalized waste workers and community members worldwide.
